FDA is launching a $110 million tobacco prevention campaign targeting at-risk youth aged 12-17 who are considering smoking or already experimenting with cigarettes. “The Real Cost” campaign will roll out nationally on February 11, across multiple media platforms including TV, radio, print, and online. The ads emphasize consequences that youth are concerned about, such as loss of control due to addiction and health effects like tooth loss and skin damage. Some of the campaign ads focus specifically on menthol cigarettes, which are popular among young smokers. Learn more about “The Real Cost” campaign and find related materials here. Watch the TV commercials here.
Stamp Out Smoking recognizes the important role that Arkansas youth play as tobacco prevention and control advocates. Encourage youth to visit Facebook.com/SOSProjectPrevent to learn more about how to stand up to Big Tobacco.